Second Life Marketing Rush: Why?
Introduction: Telus on Second Life The list of Second Life advertisers keeps on growing: Scion, NOAA, Starwood Hotels, American Apparel, Wells Fargo Bank and so on. Just recently, Springwise reports...
View ArticleUGC and Social Media – You’re Really Letting Go
Unique Challenges and Problems of Social Media User Generated Media (UGC), Social Media, Word of Mouth. These buzzwords all share common need to (equally buzzwordiness terms) “let go of your brand” or...
View ArticleQuick Post: Second Life’s Fashion Economy
Your Emergence-Media Author Window-Shopping at Designs by Adri I just got around to this but WSJ’s Andrew LaVallee did a write-up on the fashion industry on Second Life: “Now, Virtual Fashion”...
View ArticleSocial Media: Commercialization Ramps Up
Commercialization: The Leo Burnett “Office” on Second Life Introduction: Social Media Gentrification? Or Maturing Market? Commercialization of any new frontier is usually something between ambivelence...
View ArticleFrom SEO to SMO to Second Life Optimization?
Jason Calacanis at SES: Are we moving beyond Search Marketing? This Monday it was announced that Jason Calacanis of Netscape.com (previously of Weblogs Inc) will be the keynote speaker for Search...
View ArticleQuick Links: Virtual Malls: From Boo.com to Second Life
Virtual Malls – Take Two Richard at Read/Write wrote on the return of Virtual Malls (the stuff of the mid-late 90s), see “Virtual Shopping Malls Making a Comeback?“: So I have to admit it is surprising...
View ArticleSecond Life: Bring on the Consumer Research Data
Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data...
View ArticleSecond Life Marketing: Putting Your Company Brochure on a Website
Introduction Last week, there was a lot of buzz around BrandWeek’s article, “Are Marketers Dying on Second Life?“, which placed a reality check on the marketing hype around Second Life: So far all...
View ArticleSecond Life Marketing Rush: Why?
Introduction: Telus on Second Life The list of Second Life advertisers keeps on growing: Scion, NOAA, Starwood Hotels, American Apparel, Wells Fargo Bank and so on. Just recently, Springwise reports...
View ArticleUGC and Social Media – You’re Really Letting Go
Unique Challenges and Problems of Social Media User Generated Media (UGC), Social Media, Word of Mouth. These buzzwords all share common need to (equally buzzwordiness terms) “let go of your brand” or...
View ArticleQuick Post: Second Life’s Fashion Economy
Your Emergence-Media Author Window-Shopping at Designs by Adri I just got around to this but WSJ’s Andrew LaVallee did a write-up on the fashion industry on Second Life: “Now, Virtual Fashion”...
View ArticleSocial Media: Commercialization Ramps Up
Commercialization: The Leo Burnett “Office” on Second Life Introduction: Social Media Gentrification? Or Maturing Market? Commercialization of any new frontier is usually something between ambivelence...
View ArticleFrom SEO to SMO to Second Life Optimization?
Jason Calacanis at SES: Are we moving beyond Search Marketing? This Monday it was announced that Jason Calacanis of Netscape.com (previously of Weblogs Inc) will be the keynote speaker for Search...
View ArticleQuick Links: Virtual Malls: From Boo.com to Second Life
Virtual Malls – Take Two Richard at Read/Write wrote on the return of Virtual Malls (the stuff of the mid-late 90s), see “Virtual Shopping Malls Making a Comeback?“: So I have to admit it is surprising...
View ArticleSecond Life: Bring on the Consumer Research Data
Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data...
View ArticleSecond Life Marketing: Putting Your Company Brochure on a Website
Introduction Last week, there was a lot of buzz around BrandWeek’s article, “Are Marketers Dying on Second Life?“, which placed a reality check on the marketing hype around Second Life: So far all...
View Article
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