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Second Life Marketing Rush: Why?

Introduction: Telus on Second Life The list of Second Life advertisers keeps on growing: Scion, NOAA, Starwood Hotels, American Apparel, Wells Fargo Bank and so on. Just recently, Springwise reports...

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UGC and Social Media – You’re Really Letting Go

Unique Challenges and Problems of Social Media User Generated Media (UGC), Social Media, Word of Mouth. These buzzwords all share common need to (equally buzzwordiness terms) “let go of your brand” or...

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Quick Post: Second Life’s Fashion Economy

Your Emergence-Media Author Window-Shopping at Designs by Adri I just got around to this but WSJ’s Andrew LaVallee did a write-up on the fashion industry on Second Life: “Now, Virtual Fashion”...

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Social Media: Commercialization Ramps Up

Commercialization: The Leo Burnett “Office” on Second Life Introduction: Social Media Gentrification? Or Maturing Market? Commercialization of any new frontier is usually something between ambivelence...

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From SEO to SMO to Second Life Optimization?

Jason Calacanis at SES: Are we moving beyond Search Marketing? This Monday it was announced that Jason Calacanis of Netscape.com (previously of Weblogs Inc) will be the keynote speaker for Search...

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Quick Links: Virtual Malls: From Boo.com to Second Life

Virtual Malls – Take Two Richard at Read/Write wrote on the return of Virtual Malls (the stuff of the mid-late 90s), see “Virtual Shopping Malls Making a Comeback?“: So I have to admit it is surprising...

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Second Life: Bring on the Consumer Research Data

Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data...

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Second Life Marketing: Putting Your Company Brochure on a Website

Introduction Last week, there was a lot of buzz around BrandWeek’s article, “Are Marketers Dying on Second Life?“, which placed a reality check on the marketing hype around Second Life: So far all...

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Image may be NSFW.
Clik here to view.

Second Life Marketing Rush: Why?

Introduction: Telus on Second Life The list of Second Life advertisers keeps on growing: Scion, NOAA, Starwood Hotels, American Apparel, Wells Fargo Bank and so on. Just recently, Springwise reports...

View Article


Image may be NSFW.
Clik here to view.

UGC and Social Media – You’re Really Letting Go

Unique Challenges and Problems of Social Media User Generated Media (UGC), Social Media, Word of Mouth. These buzzwords all share common need to (equally buzzwordiness terms) “let go of your brand” or...

View Article

Image may be NSFW.
Clik here to view.

Quick Post: Second Life’s Fashion Economy

Your Emergence-Media Author Window-Shopping at Designs by Adri I just got around to this but WSJ’s Andrew LaVallee did a write-up on the fashion industry on Second Life: “Now, Virtual Fashion”...

View Article

Image may be NSFW.
Clik here to view.

Social Media: Commercialization Ramps Up

Commercialization: The Leo Burnett “Office” on Second Life Introduction: Social Media Gentrification? Or Maturing Market? Commercialization of any new frontier is usually something between ambivelence...

View Article

Image may be NSFW.
Clik here to view.

From SEO to SMO to Second Life Optimization?

Jason Calacanis at SES: Are we moving beyond Search Marketing? This Monday it was announced that Jason Calacanis of Netscape.com (previously of Weblogs Inc) will be the keynote speaker for Search...

View Article


Image may be NSFW.
Clik here to view.

Quick Links: Virtual Malls: From Boo.com to Second Life

Virtual Malls – Take Two Richard at Read/Write wrote on the return of Virtual Malls (the stuff of the mid-late 90s), see “Virtual Shopping Malls Making a Comeback?“: So I have to admit it is surprising...

View Article

Image may be NSFW.
Clik here to view.

Second Life: Bring on the Consumer Research Data

Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data...

View Article


Image may be NSFW.
Clik here to view.

Second Life Marketing: Putting Your Company Brochure on a Website

Introduction Last week, there was a lot of buzz around BrandWeek’s article, “Are Marketers Dying on Second Life?“, which placed a reality check on the marketing hype around Second Life: So far all...

View Article
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